Photography

Why good product photography is important for your brand

By February 27, 2020 March 11th, 2020 One Comment

We currently live in a digital world where visual content has become very important. We have multiple screens with an abundance of images and videos. For businesses, the digital space has become key, from e commerce stores to websites and social media, the demand for good brand and product imagery is growing exponentially. All this in addition to traditional media from billboards, magazines to newspapers

Say, what do you think of when you encounter a Nike image or a KFC image? How does it make you feel? Now think of your own product, do you have images of your product? Do a small anonymous survey by sharing an image of your product and ask people around you what they think & feel about your product after viewing the image.

Nike shoe

How your product looks like, how images of your product look like affects public perception of your brand. Is that something you want to leave to chance, I bet not. If you are still not convinced, here are a few more reasons why good product photography is important for your brand and business:

Value of your product

We all know good product photography starts from a well designed product. So before you even venture to start taking photos, make sure the design of your product is well done. Good design and photography can influence people to consider whether your product is expensive or cheap and how much they are willing to pay for it.
Here’s an example, which product do you think is more expensive? Can you even tell the images show the same watch?
Adam Kimmel Watch

Professional

So you want your product to be taken seriously? Would you show up to a job interview with a tank top or really short shorts? If you want to be perceived as a serious brand with a product worth buying, you should share photos that enhance that perception. You want the market to feel you know what you are doing and they can trust you.

You may also like: 7 Lessons we learnt in 2019 from our photography business

Marketing

When you are designing your marketing material, you need good product photography to match the copy. Be it a billboard or a poster or a social media post, people are more likely to look and retain that information if it’s accompanied by an image. Make sure your product image makes them look and it ignites the desire to purchase.
Teeling Whisky Cap

Enhance sales

So you’ve taken your product to the people, you’ve told them how great the product is and how they should purchase it. Will they convert? If an audience sees your product on a billboard or on a social media platform, will they want to try out your product? Why?

Product awareness

Good product photography captures the best features of a product. Showing off these features through great imagery means your potential client can understand your product before they even reach the shelf. You want people who have just encountered your product imagery to become your brand ambassadors. Something like: “I’ve just seen an interesting looking product, I’d like to try it.”

Hop House 13

It drives engagement on social media

Good photography drives engagement on social media and it increases the chances of shareability. If you want to connect with your audience, you have to make sure your posts have good photos or videos of your product so they are more likely to engage with your business.

Kabisa Energy Drink
Investing in product photography is not easy since professional photography can cost quite a bit. You need to get value for your investment. Here are a few tips to help you out:

  1. Cheap is expensive, get a pro photographer who understands what they are doing. Do a bit of background check, their website and social pages to get an overview of the work they do. If you can get reviews from other customers, the better. You don’t want to do the same shoot twice.
  2. Try to get multiple images and angles so you can use the images on different platforms which require different formats.
  3. Find out their process before you start on a shoot, it will help you understand what to expect and all costs. Express the file formats and dimensions you wish to have, if you are not sure, ask your photographer to recommend based on your needs.

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