Does good or eccentric or thought provoking imagery play a substantial role in Marketing? We are bombarded with really good food and product photography but how effective is it? It’s really easy in our world for even good to be passive. To not hold attention long enough or to not provoke conversation. Is it product photographers not going beyond a certain mold or is it brands that are not brave enough? Is it both?
We know, effective product & food photography can transform the marketing of a brand substantially. After all, doesn’t a picture speak a 1000 words? With this in mind we decided to research on companies that have unique points of view, harnessing story telling in their marketing and drool worthy in the product imagery they choose to share.
We really do think you will enjoy this list, it really is inspirational. By the way, we were keen on sharing different size of brands/companies & not only multinationals with large budgets. We really are curious to know, after going through this article. Whether you think these brands achieved the target they set out to achieve when working on their imagery?
International Brands
1. Don Fisher
Images Courtesy of Don Fisher
https://don-fisher.com/
https://www.instagram.com/don_fisher
Don Fisher is a brand that stands out for its unique visual style, characterized by whimsical and charming images mimicking marine life. Their products are quite unique as well, whether it’s a coin purse shaped like a fish or a pencil case resembling a squid, the products themselves are visually striking and memorable.
Their product photography is visually compelling because they have been able to work with a theme that is story rich, depicting sea life. Colour rich, with inviting colours that whet your visual appetite. Shape & texture rich, these shapes you are familiar with, but they are still presented in a way that speaks of them uniquely. Their visuals evoke a sense of nostalgia and wonder. You can see why it’s easier for them to stand out.
Do their images make you curious? Do they make you want to know, “who are these people?”
2. Fakoshima Perfumes
Images Courtesy of Fakoshima Perfumes
https://fakoshimaperfumes.com/
Fakoshima Perfumes is very unconventional, they have a mystical & at the same time, commercial approach. Fakoshima crafts immersive narratives for each scent, transporting viewers into rich, evocative worlds. From sultry noir-themed shoots to vibrant tropical settings, each image tells a compelling tale that resonates emotionally, you will either be intrigued or turned off. They have not pursued the “beautiful models” approach in nature that most perfume companies go for.
I mean, look at this ad, it’s not your everyday perfume ad: https://vimeo.com/797265922
3. Nike
Images Courtesy of Wieden + Kennedy
Nike – “Dream Crazy” Campaign:
https://www.wk.com/work/nike-dream-crazy/
Nike is well known for good, unique visuals but the Dream Crazy campaign was inspirational and thought provoking, all in black & white. Though the campaign does not feature any product images, the portraits of the different athletes are very striking.
With emotive storytelling, Nike challenges societal norms, celebrates diversity, and ignites conversations around courage and ambition. This campaign encapsulates Nike’s unwavering commitment to empowering individuals to dream big and pursue greatness, regardless of obstacles or opposition. It’s a great example of a product company standing for something that reflects on their brand and in turn, brand equity.
Can you feel it? The power of the imagery.
Incase you are wondering, great, these brands have nailed down their visual storytelling, the images look wonderful. Does that make the brand money? We believe photography has great potential in boosting your bottom line, want to learn more? Read More Here
4. Starbucks
Images Courtesy of Starbucks
https://www.instagram.com/starbucks/
The Starbucks Instagram page paints a picture of cozy indulgence. Their photography showcases not only their diverse range of beverages and food offerings but also captures the essence of community, warmth, and moments of connection that people associate with the Starbucks brand. Whether it’s a cozy coffee shop ambiance, the food and beverages looking like they are from a fantasy world or glimpses of baristas crafting the perfect cup, Starbucks’ visuals invite customers to be part of the Starbucks lifestyle. This engaging, inviting and unique food photography helps them create a strong brand identity and drive engagement across digital platforms.
5. Wisconsin cheese
Images courtesy of Winsconsin cheese
https://www.wisconsincheese.com/
https://www.instagram.com/wisconsincheese/
If there’s a brand that has been able to show flavorful variety so effortlessly, it’s Wisconsin Cheese.
Through their vibrant Instagram feed, Wisconsin Cheese invites audiences to indulge in a sensory journey through the world of cheese.
From mouthwatering close-ups of artisanal cheese wheels to picturesque dairy farms nestled in the heart of Wisconsin, they show the journey from farm to table. They also highlight the diverse array of cheeses available, and how you can best enjoy them. Their feed tugs at any foodie’s heart with tons of cheeseboard options & savoury cheese dishes, their feed is literally food for the eyes.
Local Brands
1. Enkata Watches
Images courtesy of Enkata
Enkata Watches, is a Kenyan brand that understands that compelling visuals have the ability to evoke emotions, convey brand identity, and ultimately drive consumer engagement and sales. They have really tried to curate their Instagram feed and website, to be scroll stoppers. They showcase their timepieces in stunning detail, capturing the attention of their audience and leaving a lasting impression. Enkata has really harnessed the power of good product photography, I for one, have ended up scrolling on their pages multiple times, attracted by the beautiful photography.
Honorable mentions:
2. Sandstorm Kenya
Images courtesy of Sandstorm Kenya
https://ke.sandstormkenya.com/
https://www.instagram.com/sandstormkenya/
Sandstorm through their visual imagery, keep telling us the story of craftsmanship. How their bags are lovingly handmade with some of the best leather the world has to offer.
Whether it’s their iconic safari bags handcrafted from locally sourced materials or their stylish urban accessories, Sandstorm’s visuals evoke a sense of wanderlust and connection to the land. Sandstorm not only promotes their products but through their imagery, they foster a deeper appreciation for the country’s heritage and craftsmanship.
3. Kukito
Images courtesy of Kukito
Images courtesy of Kukitohttps://www.instagram.com/kukito_ke/
Kukito since inception has exuded the Kenyan vibe from the illustrations on their walls to the packaging of their food looking like old newspapers, they positioned themselves to stand out.
Their food photography is inviting, & they know how to speak to your cravings through the power of visuals. They are consistent in their visuals as well so their page looks cohesive & in the end more attractive.
Key Takeaways
So what can we learn from these brands?
1. Define the visual language for your brand
2. Don’t be afraid to step out of your comfort zone and explore different perspectives for your product & food photography
3. Tell your story, it’s your super power!
4. Stay consistent
So what do you think? Which company inspired you the most, what can you borrow from them and implement in your own brand?
